Inaugural CustomerX Impact Awards

The Product Portfolio Pioneer Award

You mobilize customers to optimize and modernize your product portfolio and packaging. Your customers help you reposition your offerings from point products to a suite, migrate users from on-premise products to modern SaaS apps, end-of-life legacy products, or cross-sell acquired products.

Meet your winner and finalists

Congrats to Kim Plank on winning the Product Portfolio Pioneer Award!

Winner

Kim Plank

Acumatica

Acumatica’s customer marketing and advocacy program collaborates with customers eager to share their stories through a variety of marketing channels, providing business value, market esteem, awareness, and sales enablement to both Acumatica and its customers.

Paula Fiszman

Fortinet

The Fortinet LATAM customer marketing program was created to capture customer reference stories for the Latin American region—adding value for marketing and commercial teams.

Elizabeth Cain

Epicor Software Corporation

With help from an internal cross-functional team with representation from nearly every department, and a customer advisory board, Elizabeth pioneered a new product that connected their customers’ entire software ecosystem from a centralized location.

Alisa Snyder

Planview

The Planview customer marketing group is a customer advocacy program that employs a thoughtful and “human” approach to the recruitment of new advocates, as well as the creation and fulfillment of requests for our advocates’ time.

Colleen Reidy

Veracode

The Veracode insiders program came into existence following the creation of a customer engagement program as well as a customer community. It’s responsible for the successful pipeline of customers willing to speak on their behalf.

Market Trailblazer

You mobilize customers to blaze new trails and conquer new markets. Your customers provide the proof you need to earn trust as you target new industries, expand up-market or down-market, resulting in a greater addressable market and higher market share.

See the 2022 winners

Innovation Driver

You mobilize customers and their ideas to drive innovation. Customers pave the way for co-creation of new products, collecting and disseminating product feedback, and making CX improvements, which accelerates innovation across all areas of your company.

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Expansion Engineer

You mobilize customers in initiatives that drive revenue expansion from existing customers. Customers help you run cross-sell and upsell campaigns, execute programs that expand seats and usage, and execute on land and expand strategies, resulting in higher customer lifetime value.

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Retention Champion

You mobilize customers to drive faster, deeper and wider adoption, and enable customers to experience greater value from your solution. Your customers share best practices and paths to success, which increases retention, renewal rates, and customer satisfaction.

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CM&A Ambassador

You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.

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Acquisition Ace

You mobilize customers to drive new customer acquisition initiatives across all Marketing and Sales channels. Your customers help Marketing improve campaign effectiveness, and help Sales overcome objections and knock out competitors, which improves win rates and accelerates sales cycles.

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CUSTOMERX CON 2022

September 20 - 21, 2022 Artists for Humanity EpiCenter Boston, MA

CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros. Come network, share your knowledge and vision with your peers, and learn from the brightest innovators in the world of customer marketing and advocacy.