Inaugural CustomerX Impact Awards

The CM&A Ambassador Award

You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.

Meet your winner and finalists

Congrats to Mitchell Drysdale on winning the CM&A Ambassador Award!

Winner

Mitchell Drysdale

Webex

An integrated, cross-functional program that creates a thorough peer/customer review strategy, as well as a customer sentiment and feedback journey to improve our platform.

Alison Bukowski

PeerSpot

Create a multi-dimensional, highly engaging experience for customers that delivers the opportunities, channels, and platforms for them to connect with my organization, but more importantly with each other.

Jenna Feldman

Genesys

The Genesys customer advocacy program (GCAP) is our flagship loyalty program where customers can engage with exclusive content and advocacy opportunities, network with their peers, and earn rewards for their advocacy.

Shannon Cardwell

IBM

Our peer review program allowed us to put a microphone on the voice of the customer and a microscope of the customer experience.

Katie Moser

SAP

Our SAP customer advocacy team focuses on two initiatives, including the peer-to-peer reviews program and the flagship customer program, which both capture and amplify the voice and success of our customers.

Product Portfolio Pioneer

You mobilize customers to optimize and modernize your product portfolio and packaging. Your customers help you reposition your offerings from point products to a suite, migrate users from on-premise products to modern SaaS apps, end-of-life legacy products, or cross-sell acquired products.

Nominate a CMA Superstar!

Market Trailblazer

You mobilize customers to blaze new trails and conquer new markets. Your customers provide the proof you need to earn trust as you target new industries, expand up-market or down-market, resulting in a greater addressable market and higher market share.

Nominate a CMA Superstar!

Innovation Driver

You mobilize customers and their ideas to drive innovation. Customers pave the way for co-creation of new products, collecting and disseminating product feedback, and making CX improvements, which accelerates innovation across all areas of your company.

Nominate a CMA Superstar!

Expansion Engineer

You mobilize customers in initiatives that drive revenue expansion from existing customers. Customers help you run cross-sell and upsell campaigns, execute programs that expand seats and usage, and execute on land and expand strategies, resulting in higher customer lifetime value.

Nominate a CMA Superstar!

Retention Champion

You mobilize customers to drive faster, deeper and wider adoption, and enable customers to experience greater value from your solution. Your customers share best practices and paths to success, which increases retention, renewal rates, and customer satisfaction.

Nominate a CMA Superstar!

CM&A Ambassador

Nominate a CMA Superstar!

Acquisition Ace

You mobilize customers to drive new customer acquisition initiatives across all Marketing and Sales channels. Your customers help Marketing improve campaign effectiveness, and help Sales overcome objections and knock out competitors, which improves win rates and accelerates sales cycles.

Nominate a CMA Superstar!

CUSTOMERX CON 2023

October 17 - 18, 2023, Boston Convention & Exhibition Center, Boston, MA

CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros. Come network, share your knowledge and vision with your peers, and learn from the brightest innovators in the world of customer marketing and advocacy.