CustomerX Impact Awards

Expansion Engineer Award

You mobilize customers in initiatives that drive revenue expansion from existing customers. Customers help you run cross-sell and upsell campaigns, execute programs that expand seats and usage, and execute on land and expand strategies, resulting in higher customer lifetime value.

See the 2023 winners and finalists

Congrats to our 2023 Expansion Engineer, Laney Alspaugh!

Winner

Laney Alspaugh

Bandwidth

Customer Advocacy Program Manage

Winner

Laney Alspaugh

Bandwidth

Customer Advocacy Program Manage

Gaëlle Elgazar

SysAid Technologies

Customer Marketing Manager

Lily Borges

KnowBe4

Customer Marketing Manager

Jill Solomon

ADP

Sr. Director, Client Marketing and Advocacy

Praburam Srinivasan

Freshworks

Lead - Customer Marketing

Kati Viscaino

Trimble Viewpoint

Associate Manager, Customer Advocacy

Kathleen Orazio

Trimble Viewpoint

Senior Marketing Manager, Customer Advocacy

Market Trailblazer

You mobilize customers to blaze new trails and conquer new markets. Your customers provide the proof you need to earn trust as you target new industries, expand up-market or down-market, resulting in a greater addressable market and higher market share.

See the 2023 Winner & Finalists

Innovation Driver

You mobilize customers and their ideas to drive innovation. Customers pave the way for co-creation of new products, collecting and disseminating product feedback, and making CX improvements, which accelerates innovation across all areas of your company.

See the 2023 Winner & Finalists

Expansion Engineer

See the 2023 Winner & Finalists

Retention Champion

You mobilize customers to drive faster, deeper and wider adoption, and enable customers to experience greater value from your solution. Your customers share best practices and paths to success, which increases retention, renewal rates, and customer satisfaction.

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CM&A Ambassador

You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.

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Acquisition Ace

You mobilize customers to drive new customer acquisition initiatives across all Marketing and Sales channels. Your customers help Marketing improve campaign effectiveness, and help Sales overcome objections and knock out competitors, which improves win rates and accelerates sales cycles.

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CUSTOMERX CON 2023

October 17 - 18, 2023, Boston Convention & Exhibition Center, Boston, MA

CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros. Come network, share your knowledge and vision with your peers, and learn from the brightest innovators in the world of customer marketing and advocacy.