Inaugural CustomerX Impact Awards

The Expansion Engineer Award

You mobilize customers in initiatives that drive revenue expansion from existing customers. Customers help you run cross-sell and upsell campaigns, execute programs that expand seats and usage, and execute on land and expand strategies, resulting in higher customer lifetime value.

Meet your winner and finalists

Congrats to Carmen Gattis on winning the Expansion Engineer Award!

Winner

Carmen Gattis

Social Solutions

The enterprise customer success team is a proactive customer engagement tool that was built to provide greater communication, interaction, and coordination—increasing retention among larger customers.

Alejandro Barajas

SAP

For our flagship customer program we needed a white-glove approach to establish and nurture strategic relationships with our global brand-name customers to build credibility, visibility, and awareness.

Jeni Asaba

Jamf

Jamf Heroes is our first customer advocacy program, serving as the source of truth for Apple administrators around the globe.

Val Geisler

Klaviyo

Our customer advocacy program was built to lift up the stories of our customers. From references to reviews to full case studies, our work impacts the entire customer journey and influences revenue along the way.

Lily Borges

KnowBe4

Our customer marketing program shares the customer’s voice in everything that we do. Through customer stories, we can help more organizations make smarter security decisions every day.

Product Portfolio Pioneer

You mobilize customers to optimize and modernize your product portfolio and packaging. Your customers help you reposition your offerings from point products to a suite, migrate users from on-premise products to modern SaaS apps, end-of-life legacy products, or cross-sell acquired products.

Nominate a CMA Superstar!

Market Trailblazer

You mobilize customers to blaze new trails and conquer new markets. Your customers provide the proof you need to earn trust as you target new industries, expand up-market or down-market, resulting in a greater addressable market and higher market share.

Nominate a CMA Superstar!

Innovation Driver

You mobilize customers and their ideas to drive innovation. Customers pave the way for co-creation of new products, collecting and disseminating product feedback, and making CX improvements, which accelerates innovation across all areas of your company.

Nominate a CMA Superstar!

Retention Champion

You mobilize customers to drive faster, deeper and wider adoption, and enable customers to experience greater value from your solution. Your customers share best practices and paths to success, which increases retention, renewal rates, and customer satisfaction.

Nominate a CMA Superstar!

CM&A Ambassador

You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.

Nominate a CMA Superstar!

Acquisition Ace

You mobilize customers to drive new customer acquisition initiatives across all Marketing and Sales channels. Your customers help Marketing improve campaign effectiveness, and help Sales overcome objections and knock out competitors, which improves win rates and accelerates sales cycles.

Nominate a CMA Superstar!

CUSTOMERX CON 2023

October 17 - 18, 2023, Boston Convention & Exhibition Center, Boston, MA

CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros. Come network, share your knowledge and vision with your peers, and learn from the brightest innovators in the world of customer marketing and advocacy.