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Bringing Customer
Marketing & Advocacy
into the Spotlight

The importance of having a high-performing CMA program is too often overlooked.

Leading customer-centric CMA programs is a multi-step process requiring multiple layers of approval and buy-in—from senior executive’s initiatives to internal support’s execution—each step must position customers as the heroes.

Strategic growth initiatives go beyond case studies, reference calls, and testimonials. Those activities are table stakes. To really make an impact, Customer Marketers need to run customer-centric programs that:

  • Land and expand
  • Retain and renew
  • Retain and renew
  • Penetrate a new market
  • Launch a new product
  • Knock out specific competitors

The CustomerX Impact Awards recognizes CMA leaders who have revolutionized their customer-centric programs and have seen measurable success.


Megan Burns

Experience Enterprises

Founder and Principal

Megan brings the perspective of a customer experience strategist, author, and keynote speaker. She helps corporations deliver world class customer and employee experience that accelerates growth, increases loyalty, and builds strategic advantage. A former Vice President at Forrester Research, Megan has advised more than half of the Fortune 100, including FedEx, Verizon and Workday, over her 20+ year career.

Ryan Henley

Bandwidth Inc.

Chief Customer Officer

Ryan represents the role of Chief Customer Officer. Not only is he a renowned CCO at a hyper-growth tech company, he has led cross-disciplinary teams that have engaged customers to drive significant results in revenue growth, on-time service delivery, cost savings and efficiency gains. In his nine years at Bandwidth, he helped grow the business from ~$75 million to $560 million in annual recurring revenue.

Bill Lee

Center for Customer Engagement


Bill is the customer marketing and advocacy (CMA) thought leader. He has been teaching the world how to do customer marketing and advocacy since before it was a thing. Bill is the first person to challenge the CMA profession to connect its work to a company's biggest strategic growth initiatives, as outlined in his book, The Hidden Wealth of Customers, and 20+ articles published by Harvard Business Review Press.

David Meerman Scott


David has literally broken the rules of marketing and customer advocacy. He is one of the world's most recognized luminaries at the intersection of marketing and customer loyalty. He rewrote the rules of marketing in his book, The New Rules of Marketing and PR, now in its eighth edition. His latest book, Fanocracy, shows us how to turn fans into customers and vice versa.


2022 Media Kits

The nomination period for the 2022 CustomerX Impact Awards closed on August 3, 2022. Come back in 2023 to nominate a CMA superstar!