Awards Announcement

The CustomerX Impact Awards have been suspended for 2024. TrustRadius has partnered with Pavilion to bring you the 2024 GTM Awards, celebrating top go-to-market leaders, teams and companies who have demonstrated excellence, innovation, and success within the B2B tech sector.

Nominate and apply June 6 – July 19, 2024.

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CONGRATS TO OUR 2023 WINNERS!

READ THE PRESS RELEASE

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Bringing Customer
Marketing & Advocacy
into the Spotlight

The importance of having a high-performing CMA program is too often overlooked.

Leading customer-centric CMA programs is a multi-step process requiring multiple layers of approval and buy-in—from senior executive’s initiatives to internal support’s execution—each step must position customers as the heroes.

Strategic growth initiatives go beyond case studies, reference calls, and testimonials. Those activities are table stakes. To really make an impact, Customer Marketers need to run customer-centric programs that:

  • Land and expand
  • Retain and renew
  • Retain and renew
  • Penetrate a new market
  • Launch a new product
  • Knock out specific competitors

The CustomerX Impact Awards recognizes CMA leaders who have revolutionized their customer-centric programs and have seen measurable success.