CATEGORIES


Bringing Customer
Marketing & Advocacy
into the Spotlight
The importance of having a high-performing CMA program is too often overlooked.
Leading customer-centric CMA programs is a multi-step process requiring multiple layers of approval and buy-in—from senior executive’s initiatives to internal support’s execution—each step must position customers as the heroes.
Strategic growth initiatives go beyond case studies, reference calls, and testimonials. Those activities are table stakes. To really make an impact, Customer Marketers need to run customer-centric programs that:
- Land and expand
- Retain and renew
- Retain and renew
- Penetrate a new market
- Launch a new product
- Knock out specific competitors
The CustomerX Impact Awards recognizes CMA leaders who have revolutionized their customer-centric programs and have seen measurable success.
MEET THE 2022 JUDGES
AWARDS PROCESS
2022 Media KitsThe nomination period for the 2022 CustomerX Impact Awards closed on August 3, 2022. Come back in 2023 to nominate a CMA superstar!
