CATEGORIES
Bringing Customer
Marketing & Advocacy
into the Spotlight
The importance of having a high-performing CMA program is too often overlooked.
Leading customer-centric CMA programs is a multi-step process requiring multiple layers of approval and buy-in—from senior executive’s initiatives to internal support’s execution—each step must position customers as the heroes.
Strategic growth initiatives go beyond case studies, reference calls, and testimonials. Those activities are table stakes. To really make an impact, Customer Marketers need to run customer-centric programs that:
- Land and expand
- Retain and renew
- Retain and renew
- Penetrate a new market
- Launch a new product
- Knock out specific competitors
The CustomerX Impact Awards recognizes CMA leaders who have revolutionized their customer-centric programs and have seen measurable success.
CUSTOMERX CON 2023
October 17 - 18, 2023, Boston Convention & Exhibition Center, Boston, MA
CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros. Come network, share your knowledge and vision with your peers, and learn from the brightestinnovators in the world of customer marketing and advocacy.