Inaugural CustomerX Impact Awards

The Acquisition Ace Award

You mobilize customers to drive new customer acquisition initiatives across all Marketing and Sales channels. Your customers help Marketing improve campaign effectiveness, and help Sales overcome objections and knock out competitors, which improves win rates and accelerates sales cycles.

Meet your winner and finalists

Congrats to David Coates on winning the 2022 Acquisition Ace Award!

Winner

David Coates

Forter

The F300 win program identified innovative ways to bring customer stories to the forefront through assets and promotion at high-touch events, accelerating pipeline and closing more deals.

Ashley Kirkpatrick

Druva

Druva set out to create a powerful base of customer champions. They focused on mobilizing their customer advocates and their success and as a result, strengthened Druva’s SaaS data protection category leadership.

Lance Osborne

IBM

Lance and team built momentum with software-support review platforms, earned “status” for two out of three review sites, and increased their number of reviews by 300% in around eight months—and revenue went up ~30%.

Rashmi Datta

Workday

The project I am piloting is aimed at helping Workday Peakon Employee Voice to identify the effectiveness of first party intent data from peer review sites when used in tandem with intent signals from Bombora and Demandbase in determining overall buying intent for the product.

Sarah Koval

Algolia

The Algolia advocacy program was created as a scalable, always-on program that can create a pipeline of customer advocates primed for reference and marketing activities and reward them for their participation.

Product Portfolio Pioneer

You mobilize customers to optimize and modernize your product portfolio and packaging. Your customers help you reposition your offerings from point products to a suite, migrate users from on-premise products to modern SaaS apps, end-of-life legacy products, or cross-sell acquired products.

Nominate a CMA Superstar!

Market Trailblazer

You mobilize customers to blaze new trails and conquer new markets. Your customers provide the proof you need to earn trust as you target new industries, expand up-market or down-market, resulting in a greater addressable market and higher market share.

Nominate a CMA Superstar!

Innovation Driver

You mobilize customers and their ideas to drive innovation. Customers pave the way for co-creation of new products, collecting and disseminating product feedback, and making CX improvements, which accelerates innovation across all areas of your company.

Nominate a CMA Superstar!

Expansion Engineer

You mobilize customers in initiatives that drive revenue expansion from existing customers. Customers help you run cross-sell and upsell campaigns, execute programs that expand seats and usage, and execute on land and expand strategies, resulting in higher customer lifetime value.

Nominate a CMA Superstar!

Retention Champion

You mobilize customers to drive faster, deeper and wider adoption, and enable customers to experience greater value from your solution. Your customers share best practices and paths to success, which increases retention, renewal rates, and customer satisfaction.

Nominate a CMA Superstar!

CM&A Ambassador

You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.

Nominate a CMA Superstar!

CUSTOMERX CON 2023

October 17 - 18, 2023, Boston Convention & Exhibition Center, Boston, MA

CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros. Come network, share your knowledge and vision with your peers, and learn from the brightest innovators in the world of customer marketing and advocacy.