CustomerX Impact Awards

Market Trailblazer Award

You mobilize customers to blaze new trails and conquer new markets. Your customers provide the proof you need to earn trust as you target new industries, expand up-market or down-market, resulting in a greater addressable market and higher market share.

See the 2023 winners and finalists

Congrats to our 2023 Market Trailblazer, Michael Beahm!

Winner

Michael Beahm

Procore Technologies

Customer Marketing Manager, Advocacy

Winner

Michael Beahm

Procore Technologies

Customer Marketing Manager, Advocacy

Florian Engel

Aiven

Director, Customer Marketing

Jeff Cotrupe

SingleStore

Director of Customer Marketing & Analyst Relations

Natalie Gullatt

Perceptyx

Customer Lifecycle and Growth Marketing

Tiffany Hancher

VMWare

Senior Customer Loyalty Manager

Pooja Upadhyay

Adesso Associates

Marketing Management Consultant

Market Trailblazer

See the 2023 Winner & Finalists

Innovation Driver

You mobilize customers and their ideas to drive innovation. Customers pave the way for co-creation of new products, collecting and disseminating product feedback, and making CX improvements, which accelerates innovation across all areas of your company.

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Expansion Engineer

You mobilize customers in initiatives that drive revenue expansion from existing customers. Customers help you run cross-sell and upsell campaigns, execute programs that expand seats and usage, and execute on land and expand strategies, resulting in higher customer lifetime value.

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Retention Champion

You mobilize customers to drive faster, deeper and wider adoption, and enable customers to experience greater value from your solution. Your customers share best practices and paths to success, which increases retention, renewal rates, and customer satisfaction.

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CM&A Ambassador

You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.

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Acquisition Ace

You mobilize customers to drive new customer acquisition initiatives across all Marketing and Sales channels. Your customers help Marketing improve campaign effectiveness, and help Sales overcome objections and knock out competitors, which improves win rates and accelerates sales cycles.

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CUSTOMERX CON 2023

October 17 - 18, 2023, Boston Convention & Exhibition Center, Boston, MA

CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros. Come network, share your knowledge and vision with your peers, and learn from the brightest innovators in the world of customer marketing and advocacy.