Inaugural CustomerX Impact Awards

The Innovation Driver Award

You mobilize customers and their ideas to drive innovation. Customers pave the way for co-creation of new products, collecting and disseminating product feedback, and making CX improvements, which accelerates innovation across all areas of your company.

Meet your winner and finalists

Congrats to Christina Garnett on winning the Innovation Driver Award!

Winner

Christina Garnett

HubSpot

Develop strategy and lead advocacy efforts for HubSpot's HubFans program.

Courtney Wendel-Stevenson

Avalara

The customer reviews program was created because our business realized we needed to do more to serve customers on review platforms–this included being present, responding to reviews, and providing value.

Mauro Perez-Gaona

Wings4U

The customer health Index cross-referenced multiple data points from different sources to interpret customer signals that helped us understand which customers were ready for advocacy activities.

Luis Gonzalez

Alteryx

The Alteryx Innovator and Visionary programs were designed with our customers in mind. They were always designed to be a 2-way street, more value, access and insight for our customers, and customer-driven proof points for Alteryx.

Chelsey Axline

Terminus

My mission is to put our customer’s success and voice at the heart of everything we do. The positive side effect is advocacy, content, product feedback, etc to support internal teams and help drive GRR.

Product Portfolio Pioneer

You mobilize customers to optimize and modernize your product portfolio and packaging. Your customers help you reposition your offerings from point products to a suite, migrate users from on-premise products to modern SaaS apps, end-of-life legacy products, or cross-sell acquired products.

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Market Trailblazer

You mobilize customers to blaze new trails and conquer new markets. Your customers provide the proof you need to earn trust as you target new industries, expand up-market or down-market, resulting in a greater addressable market and higher market share.

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Expansion Engineer

You mobilize customers in initiatives that drive revenue expansion from existing customers. Customers help you run cross-sell and upsell campaigns, execute programs that expand seats and usage, and execute on land and expand strategies, resulting in higher customer lifetime value.

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Retention Champion

You mobilize customers to drive faster, deeper and wider adoption, and enable customers to experience greater value from your solution. Your customers share best practices and paths to success, which increases retention, renewal rates, and customer satisfaction.

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CM&A Ambassador

You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.

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Acquisition Ace

You mobilize customers to drive new customer acquisition initiatives across all Marketing and Sales channels. Your customers help Marketing improve campaign effectiveness, and help Sales overcome objections and knock out competitors, which improves win rates and accelerates sales cycles.

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CUSTOMERX CON 2022

September 20 - 21, 2022 Artists for Humanity EpiCenter Boston, MA

CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros. Come network, share your knowledge and vision with your peers, and learn from the brightest innovators in the world of customer marketing and advocacy.