CustomerX Impact Awards

Innovation Driver Award

You mobilize customers and their ideas to drive innovation. Customers pave the way for co-creation of new products, collecting and disseminating product feedback, and making CX improvements, which accelerates innovation across all areas of your company.

See the 2023 winners and finalists

Congrats to our 2023 Innovation Driver, Lauren Rappold!

Winner

Lauren Rappold

Apptio, an IBM Company

Sr. Marketing Programs Manager

Lauren Culbertson

Procore Technologies

Global Voice of the Customer Program Director

Michelle Heimerl

Smartsheet

Manager, Customer Advocacy - Team Lead

Jennifer Lovejoy

SentinelOne

Senior Customer Reference Manager

Winner

Lauren Rappold

Apptio, an IBM Company

Sr. Marketing Programs Manager

Victoria Albert

INFUSEmedia

Vice President, Marketing

Alyssa Vorhees

Paycor

Principal Customer Advocacy Marketing Manager

Market Trailblazer

You mobilize customers to blaze new trails and conquer new markets. Your customers provide the proof you need to earn trust as you target new industries, expand up-market or down-market, resulting in a greater addressable market and higher market share.

See the 2023 Winner & Finalists

Innovation Driver

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Expansion Engineer

You mobilize customers in initiatives that drive revenue expansion from existing customers. Customers help you run cross-sell and upsell campaigns, execute programs that expand seats and usage, and execute on land and expand strategies, resulting in higher customer lifetime value.

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Retention Champion

You mobilize customers to drive faster, deeper and wider adoption, and enable customers to experience greater value from your solution. Your customers share best practices and paths to success, which increases retention, renewal rates, and customer satisfaction.

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CM&A Ambassador

You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.

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Acquisition Ace

You mobilize customers to drive new customer acquisition initiatives across all Marketing and Sales channels. Your customers help Marketing improve campaign effectiveness, and help Sales overcome objections and knock out competitors, which improves win rates and accelerates sales cycles.

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CUSTOMERX CON 2023

October 17 - 18, 2023, Boston Convention & Exhibition Center, Boston, MA

CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros. Come network, share your knowledge and vision with your peers, and learn from the brightest innovators in the world of customer marketing and advocacy.