Inaugural CustomerX Impact Awards

The Retention Champion Award

You mobilize customers to drive faster, deeper and wider adoption, and enable customers to experience greater value from your solution. Your customers share best practices and paths to success, which increases retention, renewal rates, and customer satisfaction.

See the 2022 finalists

Meet your winner and finalists

Congrats to Sara Huntley and the TRAC team on winning the Retention Champion Award!

Winner

Sara Huntley

Nuance Communications

The reference and advocacy connection (TRAC) sought out customers who were true advocates for, and partners with, Nuance, and invited them to join their concierge-style program.

Anya Gonzales

Miro

A customer advocacy program focused on a robust review generation initiative designed to support the promotion of Miro’s story as the leading digital whiteboard.

Jill Lewis

CyberArk

The CyberArk advocacy program was created to meet the customer where they felt the greatest benefit from CyberArk, and to allow the voice of the customer to come through at all levels within the company.

Ema Fajnorova

Bloomreach

We want to highlight users of our software, showcase the work they are doing, elevate them, and show appreciation of their support and hard work.

Renee Schaefer

6sense

The customer marketing review strategy is part of a change management that influences customer retention, engages customers, and elevates awareness.

Product Portfolio Pioneer

You mobilize customers to optimize and modernize your product portfolio and packaging. Your customers help you reposition your offerings from point products to a suite, migrate users from on-premise products to modern SaaS apps, end-of-life legacy products, or cross-sell acquired products.

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Market Trailblazer

You mobilize customers to blaze new trails and conquer new markets. Your customers provide the proof you need to earn trust as you target new industries, expand up-market or down-market, resulting in a greater addressable market and higher market share.

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Innovation Driver

You mobilize customers and their ideas to drive innovation. Customers pave the way for co-creation of new products, collecting and disseminating product feedback, and making CX improvements, which accelerates innovation across all areas of your company.

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Expansion Engineer

You mobilize customers in initiatives that drive revenue expansion from existing customers. Customers help you run cross-sell and upsell campaigns, execute programs that expand seats and usage, and execute on land and expand strategies, resulting in higher customer lifetime value.

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CM&A Ambassador

You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.

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Acquisition Ace

You mobilize customers to drive new customer acquisition initiatives across all Marketing and Sales channels. Your customers help Marketing improve campaign effectiveness, and help Sales overcome objections and knock out competitors, which improves win rates and accelerates sales cycles.

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CUSTOMERX CON 2022

September 20 - 21, 2022 Artists for Humanity EpiCenter Boston, MA

CustomerX Con is THE conference and networking event designed by CustomerX Pros, for CustomerX pros. Come network, share your knowledge and vision with your peers, and learn from the brightest innovators in the world of customer marketing and advocacy.